COMPANY HISTORY

Company History

Identifix began in 1987 with the goal of helping technicians fix more cars in less time. Now an industry leader in providing online and hotline diagnostic and repair information to customers across North America, we are still driven by that same goal.

 

Identifix stays at the forefront of the market by continuing to create and advance the latest technology, leading the automotive repair industry into the future. The timeline below tracks Identifix's evolution and its development and application of up-to-the-minute technology used in today's automotive repair industry.

Company Milestones
1987
September - Corporation forms as Automotive Information Systems           
1988
January - Technical repair hotline launches as Autoline Telediagnosis with four technicians          
1991
April - The company moves into its current location in Roseville, MN
1992
December - Identifix purchases company back from majority owner, OTC
1995
August - Autoline Telediagnosis officially changes its name to "Identifix"
2002
February - Identifix launches Direct-Hit online tool
2004
July - Identifix receives ASE Blue Seal of Excellence recognition
2005
January -  Mobile Productivity, Inc. acquires Identifix November - Direct-Hit launches Preventive Maintenance Plan enhancement, and also introduces an intuitive keyword search that will eventually become Supercharged Search
2006
March - Identifix begins offering free Direct-Hit subscriptions to automotive technical schools April - Direct-Hit reaches 5,000th subscriber milestone June - Identifix publishes 100,000th Hotline Archive in Direct-Hit October - Identifix integrates MOTOR Parts & Labor Guide into Direct-Hit November - Identifix releases Supercharged Search enhancement to Direct-Hit
2007
March - Identifix publishes 150,000th Hotline Archive in Direct-Hit May - Identifix Founder, Bill Sauer, receives AMI Annual Recognition Award October - Identifix celebrates 20th anniversary
2008
June - Identifix publishes 250,000th Hotline Archive in Direct-Hit
2009
May - Identifix partners with SPX Service Solutions to offer OTC Direct-Hit Technician™ with over 300,000 Hotline Archives on new Pegisys® scan tool June - Direct-Hit reaches 20,000th subscriber milestone August - Direct-Hit boasts 8.3 million vehicle look-ups per year September - Pegisys® PC Diagnostic System featuring OTC Direct-Hit Technician™ wins MOTOR Magazine Top 20 Tools Award November - Toyota partners with Identifix to offer Direct-Hit information through subscriptions to the Toyota Technical Information System (TIS) diagnostic software application, TIS Techstream™
2010
January - Identifix is recognized as AAA Automotive Preferred Supplier March - Direct-Hit subscriber activity grows to 10 million vehicle look-ups per year May - Identifix launches new Factory Scheduled Maintenance enhancement in Direct-Hit August - Identifix adds Spanish-speaking technicians to Repair Hotline August - Direct-Hit reaches 25,000 subscriber milestone and over one million vehicle look-ups per month
2011
February - Direct-Hit is named one of TechShop Magazine's "Top 5 Tools" August - Direct-Hit reaches 30,000 subscriber milestone November - Direct-Hit launches OEM Direct enhancement offering genuine OEM service & repair information
2012
January - Identifix expands market reach by offering Direct-Hit to automotive dealerships
January - Identifix Founder, Bill Sauer, celebrates 50 years in the automotive repair business
February - Identifix publishes 500,000th Hotline Archive in Direct-Hit
March - Identifix expertise is tapped for 2012 Vision Hi-Tech Training and Expo
April - Identifix upgrades Direct-Hit to support Apple iOS and Android mobile devices
July - Identifix launches Direct-Hit in Latin America
August - Direct-Hit exceeds 35,000 subscribers and 15 million vehicle look-ups per year
August - Identifix celebrates 25 years serving the automotive repair industry
October - Identifix hires new Vice President of Business Development
2013
January - Identifix adds genuine Volkswagen, Audi and Hyundai service & repair information to Direct-Hit
April - Identifix adds new Direct-Estimate tool to Direct-Hit
May - Identifix Founder, Bill Sauer, was honored with a special Lifetime Service Award by the Alliance of Automotive Service Providers, Minnesota (AASP-MN)
June - Identifix partners with Autoland Scientech USA to offer Autoland subscribers technical support through the Identifix Repair Hotline
October - New Direct-Hit feature allows users to access vehicle information using free form vehicle search and search-by-VIN
October - Solera Holdings, Inc. enters joint venture with Welsh, Carson, Anderson & Stowe to purchase equity interests in Service Repair Solutions, Inc., assuming operational control of Identifix
November - Identifix updates its corporate website with new look and refreshed content for potential and current customers
December - Identifix adds genuine Mazda service & repair information to Direct-Hit
1985 1990 1995 2000 2005 2010 2015